Why short-form video earns attention
Short videos are often the first thing a new customer sees from a business. They are quick to watch, easy to share and favoured by the feeds on Instagram, YouTube and Facebook. Done well they build trust faster than a static post, because people see your work, your team or your product in action.
What I edit
- Instagram Reels and YouTube Shorts.
- Ad creatives for paid campaigns, including UGC-style edits.
- Captions, transitions and sound design.
- Exports sized for each platform, such as vertical 9:16, square and landscape.
Editing for retention
The first second decides whether someone keeps watching, so I open with the strongest moment, cut out dead air and keep the pacing tight. Many people watch with the sound off, so clear captions matter, and every video ends with one clear next step: call, visit, book or message.
How we work together
You send the raw footage and a short brief about the goal and the audience. I return a rough cut for feedback, then the final edit with versions for each platform. My service covers editing: shooting the footage isn't included, but I'm happy to share simple tips so your phone footage edits well.
Where video fits in your marketing
Videos work hardest as part of a plan. They fill the calendar in social media marketing, they are the creative that gets tested in Meta ads, and they sit comfortably beside the static work from graphic design. Clips can also support the articles you publish through content marketing.
Filming tips so your footage edits well
- Film vertically for Reels and Shorts, in good natural light.
- Use a phone microphone or a quiet space, because clean audio matters more than perfect video.
- Hold each shot steady for a few seconds so there is room to cut.
- Capture a strong opening moment, such as a result, a reaction or a close-up.
- Get permission from anyone who appears on camera.
Send everything you shot, including the extras. I'd rather have too much footage than too little.
