Meta Ads

Meta's platforms reach people before they start searching, which makes them strong for local services, events, education and online stores. Instead of waiting for a search, you put a clear offer in front of the right people nearby.

Meta's algorithm learns from the results you send back to it. I set up the Meta Pixel and the Conversion API so purchases, enquiries and calls are reported accurately, even when browsers block some tracking. Better data means the system finds better customers, and it means you can trust the cost-per-lead number.

On Meta, the creative does most of the work. I run a steady pipeline of tests: different hooks, formats, images and offers, judged on cost per result rather than likes. Designs come from my graphic design work and short videos from video editing, so there is always something fresh to try.

I usually begin with broad targeting and clear location radius around your area, then add retargeting for people who visited your site or engaged with your posts. When a campaign proves itself, I scale budget gradually and widen audiences while watching cost per lead or return on ad spend, instead of doubling the budget overnight.

Cheap leads that never answer the phone aren't cheap. I choose between on-platform lead forms and a landing page depending on how much qualification you need, add screening questions, and make sure someone follows up quickly. Fast follow-up can be automated with AI automation, and the whole flow is tracked as part of lead generation. If you run a store, see e-commerce marketing.

Meta ads work well for local services, clinics, salons, coaching centres, events and online stores, anywhere a clear offer can earn a quick yes. To start, you need:

• A clear offer, such as a free consultation, a demo class or a seasonal discount.
• A landing page or lead form, which I can build through website design.
• Someone able to answer enquiries quickly.
• A few real photos or short clips to build the creative from.