Social Media Marketing

A big following means little if nobody enquires. I start by deciding what each platform is for in your business, whether that is proof for new customers, a place to answer questions, or a steady source of leads, and plan content around that job.

I build a set of content pillars from what your customers care about, such as proof and results, education, offers, and the people behind the business. Then I turn them into a monthly calendar with a realistic posting rhythm you can keep up, because steady beats occasional bursts.

Posts are produced as a package: the visual, the caption and the call to action. Static designs come from my graphic design work and short clips from video editing. I use AI to speed up drafting and ideas, and a human edits everything so it sounds like your business.

Comments and messages are where interest turns into enquiries. I reply promptly, answer common questions, move serious buyers to a call or form, and flag anything that needs your attention. For a local business, I also keep your Business Profile posts in step with your social calendar (see Google Maps and local SEO).

Organic posting builds trust and shows what your audience responds to. Once a post proves itself, you can put budget behind it with Meta ads. Each month's report covers reach, saves, shares, profile visits and enquiries, and what we will change next, so the numbers connect to business results.

• Posting without a goal, so nothing is tied to an enquiry or a sale.
• Copying competitors instead of showing what is genuinely different about you.
• Leaving comments and messages unanswered for days.
• Buying followers, which adds numbers but no customers and can hurt engagement.
• Using a different look and tone on every post, which weakens your brand.

If you're starting from scratch, I'd usually begin with one or two platforms done properly rather than five done badly.